About Me

Nike Revel

Runners start their training like other athletes: with a goal. When that goal is accomplished they are rewarded with a medal or a t-shirt commemorating that event while their training goes unrecognized. Nike Revel is a unique shoe customization tool that lets runners celebrate not just their accomplishment but all the work they put in to get there. It is a wearable manifestation of an athlete’s efforts.

Strategic Objectives:

• Engage and expand Nike+ user base
• Provide a tool for customers to manifest the Just Do It message in something concrete
• Highlight the unique abilities of the FlyKnit system

Extensions:

By using Nike Fuel, Revel could be applied to other sports as well. Users could customize based on time trained or Fuel score per day. High school, college, and professional teams could make unique team shoes based on an accumulation of their training efforts.

Assumptions:

Nike Revel assumes that Nike’s proprietary FlyKnit production method allows them to precisely control the upper design.

Klink

I was lucky enough to work with startup Klink Deliveries on the newest version of their alcohol delivery app. Klink was the first app to venture into the space of alcohol delivery, which is now becoming a crowded market. My job was to approach Klink’s experience design with a new perspective. My job was to make Klink more than a utility that let people order alcohol.

Klink is a live app for iOS and Android. The new version is slated for release in April 2015. Email me for more information. I had a role as experience designer alongside Geoff Castillo, one of the company’s cofounders.

Kitchen

Kitchen is a rethinking of the food magazine. Not just in the way the content is delivered, but the content structure. By taking data from your fitness wearables, Kitchen isn’t another generic food magazine with a big personality at the center, but one where you are at the center.

• My Role: Concepting / Experience Design / Strategy
• Copywriting: Conor McCann
• Art Direction / UX: Albert Song
• Art Direction / UX: Jonathan Seales

Kitchen knows what you do and what you like, and continually serves up recipes that are meant for you. Kitchen makes it easy to find new food, plan when to eat it, and figure out how to make it. It is the first digital food magazine that caters specifically to you. Sure, all the nutrition stuff is there, if you want it, but we’ve made the platform so you don’t have to worry about it. Just go eat, and explore what’s good for you.

Mountain Hardwear: Peak

Outdoor enthusiasts are masters of planning; the true enthusiasts are always prepared for their adventures. However, no amount of planning can help when a crucial piece of gear is lost during activity - it can ruin a good trip and can potentially be dangerous. Peak is an RFID-based product innovation designed to prevent equipment loss so adventures stay amazing.

Peak is a group project with concepts and executions by myself, Brittany Heit, Ewa Karweta, and Aldo Padilla.

NoxTM4 passive RIFD tags can be sewn into Mountain Hardwear apparel and equipment. They are waterproof, resistant to extreme temperatures, and do not require a battery. The Peak unit features an aluminum body, LED light, internal speaker, RFID receiver, and vibrator to alert the user when something is lost.

Strategic Objective:

Extend Mountain Hardwear’s brand into a new arena aligned with brand values.

Mountain Hardwear is a highly technical, innovation-driven outdoor brand that makes products for recreational to professional level outdoor enthusiasts including professional athletes and Everest climbers.

Product Innovation:

Peak is a closed system that tethers outdoor equipment together so it does not get left behind when its owner needs it most. Peak notifies its user if something falls off a backpack or gets left at a campsite.

Product Details:

Peak is an RFID-based tethering system involving a central hub (Peak) unit, and passive RFID tags embedded in select Mountain Hardwear apparel and equipment. Waterproof and cold/heat-resistant RFID tags are sewn into Mountain Hardwear apparel with conductive thread during manufacturing. Passive RFID tags do not require a battery. The Peak unit is bought separately and requires a charged battery to power the RFID sensor, LED light, speaker and servo motor for visual, audio, and haptic alerts.

Use-Case Scenario:

A user can check in his/her equipment before he/she goes on a trip by running Peak enabled Mountain Hardwear gear over the Peak unit. When the RFID tag falls out of a set radius the Peak unit will notify the user with visual, audio, or haptic alerts. The user can keep the Peak unit in their bag or clipped onto their person. The user can then retrace a few short steps and grab their lost gear.

Nike Golf: Custom Clubs

Elevate Nike Golf's custom club offering. I worked as part of a team at R/GA NYC to create an on-platform solution to increase awareness and education surround Nike's custom golf club offering. Through paper iterations and prototypes we crafted an experience that showed availability of custom shafts and grips compatible with a user-selected head.

Stink off the Streets

Submission to 60 Seconds to SXSW. Worked with Tulani Foy to ideate a way to get urban-dwellers to compost.

Tough As Trails

Logo/poster design for the Tough as Trails race series, hosted by Bull City Running Co.